OUR STORY
EMPOWERING GIRLS AND WOMEN TO MOVE
Section
OUR WHY
theBUTco. activewear + gear is designed to EMPOWER girls and women to move—run, climb, jump, ride, stretch and spin. Feel limitless in our sustainable garments and gear.
OUR ORIGINS
Founder, Jeannine Clayton, understands what it’s like to be an active girl and feel self-conscious and inhibited during her monthly period. As a former professional athlete and now a coach to girls, she created theBUTco. activewear label for girls and women to move boldly and beautifully. No matter what time of the month it is!
OUR VISION
We dream BIG! Our vision is to create a line of sustainable activewear + gear, that helps prevent embarrassment and instills confidence, in every girl and woman.